7th step : content monetization
The monetization possibilities are numerous with a great possibility of personalization. You can choose monetization by subscription, purchase/rental of the product, offer discount vouchers, catalog promotions for users with a subscription or even prepayment recharges and why not prepayment bonuses according to the rules you define .
> Monetization / Subscription offers
Create a new subscription offer, click on "Add new" :
- Information tab :
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- Name: as it will appear on the platform;
- Short description: lets users know what this subscription offers;
- Status: Enable or disable a subscription offer;
- Prices tab :
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- Retail price: complete the retail price of the product, as it will appear on the subscriptions page. The "Retail price with tax/without tax" is for your eyes only, the price indicated on the subscription page will always be displayed including tax;
- Recurring payment: determines whether the subscription renews automatically according to the period completed in the Access tab;
- Trial period: allows you to grant a period during which users can benefit from a total or partial reduction on the price of the subscription:
Example: Trial period activation. Duration = 7 days, reduction = 100%.
The user can benefit from the free subscription for 7 days to test the platform. After 7 days the recurrence of payment is set up and the subscriber will be deducted automatically. Before the 7 days he can retract. The user will have to fill in his bank details from the 1st day of the trial, even if he will only be debited at the end (if he wishes to continue).
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- Trial subscription: allows you to switch, at the end of the access period, to another subscription offer;
=> Important: Vouchers are not compatible with subscriptions providing a trial period.
- Access tab: for limited time access subscription.
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- Duration of access: determines the number of days during which the subscription will benefit from this subscription;
Example: for 1 month, write 30 days => on the web front, users will see "1 month" (and not "30 days"). As for 365 days ("1 year"), 182 days ("6 months"), etc.
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- Download: authorize or not users to have access to download on a video, the video must also allow this action;
- Retroactive limit: when a user subscribes, restricts access to products available X days before the date of subscription;
Example: for a user who subscribes on February 5, if the limit is 5 days, the user will be limited to products added (made available) since February 1, he will not have access to products prior to this date .
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- Notification by email / Alert settings: possibility (if activated) to send a notification X days before the expiry/renewal of the subscription;
- Categories tab: restriction of subscription to one or more product categories.
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- Define the categories to which the subscription in question will give access. Remember to add any new category created to this subscription if the subscription should allow access;
- Poster image tab: image associated with the subscription and visible to the user on the subscriptions page;
- Geolocation tab: allows you to restrict the availability of this subscription to certain countries;
> Monetization / Discount vouchers:
- It is possible to create vouchers 1 by 1, via the add button, but it is also possible to generate up to 500 of them at once, via the generate button;
- Infinitely customizable (who, what, when, how many, and for how long...): there are many possible configurations;
- Information tab :
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- Name: as it will appear in the administration panel;
- Description: for you only, will not be visible to users;
- Code: set a code or click "Random code" to generate a code;
- Priority: if several discount vouchers are available over the same period, define which one will be used in priority on the platform;
- Partial use: allows, in the case of a currency reduction voucher, the user to spend it in several times if the amount of the voucher is greater than the price of the product;
- Conditions tab:
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- User: limit to 1 single customer or accessible to all.
- Validity period: period during which the voucher can be used;
- Minimum amount (or not): if the user's basket must reach a minimum amount for the voucher to be validated;
- Total available: limitation of the voucher to the first "X" orders validated with this voucher;
- Total per user: number of times a user will be able to redeem the code with their account;
- Restrictions tab:
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- Allows you to set limits on the use of a coupon:
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- Add multiple groups to combine restrictions;
- Actions tab:
OR
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- Reduction amount: choose between a reduction in percentage or in amount (for partial use, choose "Amount");
- Percentage value: indicate the percentage of reduction to apply to the user's basket;
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- Amount value: indicate the amount, in currency, to be applied to the user's basket. Please note: by default, the voucher is tax-free;
- Geolocation tab: allows you to restrict the use of the discount voucher to certain countries;
> Monetization / Catalog promotions:
The functioning of the catalog promotion is quite similar of the reduction voucher but does not require users to enter a reduction code, it will therefore apply by default on the platform, according to the rules configured in the restrictions tab:
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- On a movie category (ex: action movies) or a specific movie;
- For unit purchases / TVOD;
- Period of validity and type of reduction: % or amount.
> Monetization / Payment methods:
- Several payment methods possible: we recommend Stripe, safe and used by the majority of platforms.
- To know: account creation and Stripe configuration to be carried out upstream (outside Kinow scope).
- Prepayment: allows users to top up their account with credits or currencies => consult the "Prepayment" article dedicated to this subject in our Support Center.