This section provides audience and e-commerce data that will allow you to optimize your marketing and content strategy.
The data can be exported in CSV format and can be used in Excel.
To open a CSV file in Excel, read the article "Open a CSV file".
Be careful to fill in the date range at the top of the page, the export is limited to 10000 lines per extraction, otherwise the export buton won't appear.
The most consulted statistics are:
- video viewing statistics;
- sales and turnover;
- media consumption (storage and bandwidth) => allows you to compare your actual consumption with the levels included in your commercial offer
By default, one view = 50% of film viewed.
(it is possible to modify this "viewing gauge" to 80% for example, if the number of views per user is restricted => create a ticket on the Kinow Support Center)
A reading = as soon as a user presses the read/play button